Yes, SEO often involves making changes to a website's design or structure. Although the fact that each website is different, similar characteristics are usually evaluated and optimized throughout an SEO strategy. Here are some elements that could need to be changed.
Individual web pages must be optimized in order to be more search engine friendly. It involves changing the page names, meta descriptions, headers, and URL structures as well as optimizing the content with appropriate keywords.
Site Structure and Navigation
Both consumers and search engines depend on your website's structure being understandable and reasonable.
To enhance user experience and search engine crawlability, this entails organising material, developing menus that are simple to use, and employing internal linking techniques.
Having a responsive or mobile-friendly website design is crucial given the rising use of mobile devices.
Both customer happiness and search engine rankings are impacted by how well-optimized your website is to give a consistent user experience across various screen sizes and devices.
User Experience (UX) and Engagement
SEO heavily emphasises user experience.
Improved navigation, readability, calls to action, and overall design aesthetics may help visitors stay on your website for longer periods of time, lower bounce rates, and provide more engagement signals that search engines appreciate.
It's crucial to remember that not all SEO strategies require major design or structural changes. Numerous optimizations may be implemented without adversely affecting the website's overall look.